Korean companies should invest in cultural training for their staff and consider hiring local experts or consultants to bridge cultural gaps. Building relationships through regular visits and engagement with local partners is also essential.
Companies should stay informed about regulatory changes and engage with local legal advisors to navigate the legal landscape. Establishing a local presence through joint ventures or partnerships with established Saudi firms can also help in understanding and complying with local regulations.
Korean companies should focus on their unique value propositions and competitive advantages. Conducting thorough market research to understand consumer preferences and tailoring products or services to meet local needs can help.
Korean companies should align their strategies with Saudi Arabia’s Vision 2030 goals, particularly in sectors like renewable energy, infrastructure, technology, and healthcare.
Hiring bilingual staff and providing language training for employees can help overcome this barrier. Translating key documents and marketing materials into Arabic is also beneficial.