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The Rise in AI Adoption Driving Major Transformation in Saudi Business Ecosystem

In recent years, Saudi Arabia’s business landscape has undergone a significant transformation as companies increasingly view artificial intelligence as indispensable for their operations. With the Kingdom hosting prominent technology events like LEAP, regional businesses have acknowledged the importance of enhancing their AI-related skills to drive growth. According to Rami Mourtada, Partner and Director at Boston Consulting Group, Saudi companies should promptly establish their AI agendas and be ready to embrace this evolving landscape.

“Transformative AI adoption in the Kingdom cannot happen without proper business adoption, and businesses that haven’t should quickly set their own AI agenda, define a strategic AI roadmap, pilot promising use case, and engage the organization properly for this change,” said Mourtada.

He added: “As business leaders progress this journey, events like LEAP are important for learning from other businesses’ experience, engaging with experts to help refine their agenda, and getting new ideas for use case to pilot.”

A recent report from Oliver Wyman, a US-based management consulting firm, has highlighted significant investments in national AI strategies across Saudi Arabia and the broader Middle East region in recent years, with promising results.

According to the study, the Kingdom’s youthful demographic, born between 1997 and 2010, is already recognizing the potential benefits of AI technology, with over half acknowledging its role in enhancing productivity.

Ana Kreacic, Chief Knowledge Officer at Oliver Wyman, emphasized the importance of bridging the gap between employers and employees to facilitate the seamless integration of AI into businesses.

“Currently, there is a big disconnect between employers and employees. While CEOs recognize AI’s potential and many already are redesigning work to improve productivity, streamline operations, or gain a competitive advantage, they underestimate many aspects of the technology,” said Kreacic.

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