Sara Ahmed Buhiji, the new CEO of the Bahrain Tourist and Exhibitions Authority, recently shared her exciting vision for Bahrain’s tourism development. Buhiji is determined to make Manama the ultimate hub for tourists, not just in Bahrain but across the Gulf region. Buhiji is balancing tourism development ambitions with a strong commitment in preserving the cultural heritage and promoting continuous tourism enhancements.

Buhiji sees her role as an incredible opportunity to elevate Bahrain’s tourism industry, drawing on her experience as a board member of the tourism authority. She is passionate about showcasing Bahrain’s diverse offerings to travellers, from the UNESCO World Heritage Sites like Bahrain Fort to other ancient burial mounds. Buhiji is focused on ensuring that the tourism growth is sustainable and highlighting the cultural heritage.

In terms of reaching out to potential visitors, Buhiji recognizes the power of digital marketing and collaboration with other Gulf Cooperation Council countries. She is targeting key markets like China, India, Germany, and the UK to spread the word about Bahrain’s unique tourist attractions.

Furthermore, Buhiji has some exciting plans, including special events to celebrate with cultural and entertainment offerings. Knowing that building up these attractions will take time, she is determined to give visitors a memorable experience. Currently, Buhiji is focusing on improving Bahrain’s seaside attractions to make them even more inviting. It will help with economic growth benefiting Bahrain.

Bahrain has a history of collaboration with Japan in the tourism sector, and Buhiji is keen to strengthen this bond. She is confident about the future of Bahrain’s tourism industry and is committed to maintaining high standards of quality, sustainability, and teamwork. Buhiji said “Bahrain’s tourism industry can’t wait to welcome visitors from around the world and show them why Bahrain is a top travel destination.”

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