Driving Transformation Through Strategic Communication!
A moment of inspiration can alter the path of a career. For him, this spark fueled a passion for storytelling and strategic communication, propelling him to the forefront of the integrated solutions sector. In a world where stories shape our understanding, Dr. Mohammed Mady found his calling in the art of communication.
As the Chief Commercial Officer of Ascend Solutions, he is committed to revolutionizing industries in the Kingdom of Saudi Arabia through innovative communication tactics.
Ascend Solutions is known for its agile execution and innovative approach. Founded to meet the changing needs of numerous industries, the company has become a leader in Command Center solutions, allowing enterprises to efficiently handle difficult challenges.
With a commitment to quality, Ascend collaborates with industry experts to provide best-in-class solutions that have a significant impact across the Kingdom.
His motivation derives from a desire to uplift sectors and equip companies to handle the changing world. With a dedication to excellence, he promotes a culture of constant learning and collaboration, ensuring that each team member contributes to the common goal.
Here are the interview highlights:
Can you please introduce yourself and your motivation to embark on this sector?
Dr. Mohammed Mady, Chief Communications Officer at Ascend Solutions, a pioneering company in the integrated solutions sector, says that my journey in this field began with a deep passion for storytelling and an appreciation for the impact that strategic communication can have on both businesses and society.
My motivation stems from a desire to contribute to the transformation of industries, particularly in the Kingdom of Saudi Arabia, by helping organizations navigate complex challenges through innovative and effective communication strategies.
Could you please give a brief introduction to your company and its inception story?
Ascend Solutions is a leading integrated solutions provider known for its innovative approach and agile execution. We partner with industry leaders, both globally and locally, to bring our ambitious vision to life.
Ascend Solutions is considered the pioneer of Command Center solutions in the Kingdom of Saudi Arabia. Our Command Center was purpose-built to address market needs across various sectors, offering capabilities like our Command Center software, which orchestrates responsive and unified care for patients.
What are the key skills and attributes you believe are essential for success in your role?
Success in my role as a CCO requires a blend of strategic thinking, creativity, and emotional intelligence. It’s essential to anticipate industry trends, understand the nuances of different markets, and craft messages that align with both the company’s goals and the needs of our audience.
How do you approach building and maintaining relationships with clients and stakeholders?
Building and maintaining relationships with clients and stakeholders is at the core of my approach. At Ascend Solutions, we prioritize open and transparent communication, ensuring that we understand the unique needs and challenges of each partner.
Regular engagement, coupled with a commitment to delivering on our promises, helps build trust and long-term partnerships. We are not just about promises; we get things done for our clients. We focus on delivering tangible results, swiftly addressing concerns, and providing tailored solutions that meet their specific needs. This approach ensures that our relationships are both resilient and mutually beneficial.
Can you share a specific example of a challenge you faced in your role and how you overcame it?
One major challenge we encountered was managing the COVID-19 response as the project manager appointed by the Ministry of Health during the nearly two-year pandemic. We oversaw numerous screening sites and vaccine centers nationwide, which required immense coordination.
To tackle this, we developed a comprehensive operational strategy prioritizing efficiency, safety, and customer satisfaction through advanced digital tools. By streamlining processes and collaborating closely with stakeholders, we ensured smooth operations at all centers.
Our efforts culminated in a Press Ganey customer experience score exceeding 95%, establishing a global benchmark for service delivery and significantly aiding in virus containment and public health protection in Saudi Arabia.
How do you prioritize tasks and manage your time effectively in a fast-paced environment?
In a fast-paced environment like ours, prioritization and time management are key. I use a combination of strategic planning and daily task lists to ensure that I focus on what matters most. Delegation is also crucial; I empower my team to take ownership of their tasks, fostering a sense of responsibility and accountability.
Regular check-ins and clear communication help maintain focus and ensure that deadlines are met, allowing us to execute our projects with agility.
In your opinion, what role does collaboration play in achieving organizational goals?
Collaboration is essential for achieving organizational goals at Ascend Solutions. It unites diverse perspectives, fosters creativity, and drives innovation. I actively promote cross-functional collaboration, ensuring every voice is heard and we utilize our team’s collective expertise.
This approach enhances our work quality and cultivates shared ownership and commitment to our objectives. Additionally, collaboration empowers future leaders by creating an environment where individuals can grow, embrace new challenges, and develop leadership skills.
This not only strengthens our team but also secures the long-term success and sustainability of our organization.
How do you measure success in your position, both personally and for your team?
Success in my position is measured by the impact of our communications on Ascend Solutions’ objectives, such as brand awareness, audience engagement, and the successful execution of strategic initiatives.
I measure success by the growth and development of my team, ensuring that they are empowered and equipped to excel in their roles. For the team, we set clear, measurable goals and regularly review our progress to ensure we are on track to achieve our targets.
What advice would you give to someone aspiring to reach a leadership position in your field?
My advice to aspiring leaders in the communications field is to never stop learning and to stay curious. The industry is constantly evolving, and staying ahead requires a commitment to continuous learning.
Build a strong network, seek out mentors, and be open to feedback. Most importantly, lead with integrity and empathy, and always prioritize the needs of your team and stakeholders.
What do you see as the biggest challenges facing leaders in your industry today?
The biggest challenges facing leaders in our industry today include the rapid pace of technological change and the increasing complexity of managing global communications. Leaders must navigate the evolving digital landscape while maintaining the human element in communication.
Additionally, the need to manage diverse teams across different cultures and time zones adds another layer of complexity. Staying agile, embracing change, and fostering a culture of continuous learning are essential to overcoming these challenges.
