Concrete is the most used building material in structures worldwide, from the smallest sidewalk to the tallest skyscraper. Concrete mix design is therefore very crucial in ensuring that the structure…

Excellent customer experience can never be valued highly enough in the competitive business world of today. The improvement of the product and services offered may be in the interest of…

Exceptional customer engagement has become a survival imperative in today's competitive business landscape. It is, therefore, a must for organizations to ensure that all functions within their structure work in…

Any general manager would deem creating a strategic plan one of their key duties. It guides the organization towards achieving its goals while informing everyone about what needs to be…

General managers manage and lead the operation. The job is not without problems. Understanding such problems will make it possible for the managers to understand how best to lead in…

Clear and engaging brand communication is critical for any business interested in developing deep relations with its audience. In other words, whenever customers know the message, values, and offerings of…

Public relations are the most important tool in shaping the image and perception of a brand, organization, or individual. As simple as this may sound, PR is full of complications.…

Talent acquisition in finance has gotten much more complicated. In particular, retaining top CFO talent, the complexities continue getting much more complicated. The finance sector is experiencing its most significant…

In the current economic scenario, it is posing challenging hurdles regarding the increasing inflation to corporates. As cost levels continue to soar, CFOs have to get through this by way…

Against the global efforts being made to meet the pressing challenge of climate change and degradation of the environment, Arab countries are ramping up their investments in clean energy. Those…